Bike week media coverage

In the lead-up to Bike Week it’s usually a fair bet that cycling will get a bit more media coverage than usual, both positive and negative.

One article that caught our eye in Quest’s Southern Star this week is a motivational story of a Sunnybank Hills resident who only learned to cycle last year and is now a regularly commuting by bicycle, a distance of nearly 20 km each way:

Riding works wonders for Deborah

Pedal power: Deborah Peach promotes Ride to Work Day.
Source: Quest Newspapers

ONLY a year ago Sunnybank Hills QUT lecturer Dr Deborah Peach was learning to ride a bike, having not taken it up as a child because her mother thought it too dangerous a practice.

Now she rides to work in the City once a week which takes just over an hour and has covered 140km in a weekend with cycling group Cycle Away.

Peach bought her first bike, a town bike, to go to the gym.

She has since made the transition to a faster and easier to ride “proper road bike”, swapped her back pack for panniers and learnt a great deal more about cycling.

“I’ve had some wonderful mentors. I’ll be 53 this year. It’s wonderful to learn something new,” she said.

“There’s a lot more to it than just staying on the bike. It’s about respect for others.”

Through Cycle Away and Bicycle Queensland Peach has discovered the ethics of cycling, made some new friends and cycled distances she never dreamt of doing.

“It’s a social thing as well as fitness,” she said.

Peach will join others riding to work on March 14 as part of Ride to Work day during Bike Week.

Just get on your bike and get active is the message for Bike Week from March 10-18.

Cycle races, challenges, fun rides and coaching sessions are among a swag of activities lined up across the city for the event.

For information on events visit Bicycle Queensland on

Needless to say, there are many more motivational stories out there like Dr Peach’s. If you’ve got one, let us know in the comments below.

And if you spot any other media coverage over the next few weeks (or in general) let us know too.

Update: Here are some we picked up:
When women cycle for a good cause”, Brisbane Times, 8 March 2012
A few of my favourite things”, Brisbane Times, 8 March 2012
It pays to get on your bike”, Brisbane Times, 9 March 2012
Labor in $28m vow to cyclists”, Brisbane Times, 11 March 2012
Zillmere man pedals Ride to Work Day message”, Courier Mail, 13 March 2012
Uphill battle as riders tackle Mt Coot-tha on CityCycles”, Westside News, 13 March 2012
Cyclist set to conquer Coot-tha challenge”, Westside News, 16 March 2012
Cyclists need own paths, research shows”, Courier Mail, 20 March 2012

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